Main Product Creation
The major purpose for a F2P business model is to make it easy for buyers to recognize that your game fulfills a need they did not know they had. Therefore, it is essential that the main product (free to play part) is great.
You should not remove features from an already designed great game and let consumers try on a turned-down version for free. Instead, you should add more features to make the paid version of the game. The F2P game should portray its richness and fullness through its contents or features.
Select and Stick with what is Free
You should never cut the number of features or contents of a F2P game already put in the market. Players will take it as a betrayal for a gift given then taken away. Generally, F2P is a proposal to your players given for free. You can never charge for something that is already offered for free.
Consider the Use Case
The most important business question is – what platform are you designing for? There are major differences in the use case set-ups for gamers on a mobile, PC or console platform, including payment options.
You should make your downloads as small as possible, very easy to simply start playing the game, and from the start to playing the game as short as possible and fun for all the platforms.
There are many steps from the player being interested in paid content to the player actually buying it. This makes impatient players give up before a purchase is made. You should concentrate paid content in large packages, and make it reliable and clear.
The distance from interest to purchase is often shorter than on console because you are frequently dealing with users directly. You need to decide on clients to use for distribution and what it means for the buying condition.
Mobile users are already registered at the operating system company with their credit cards. Hence, it is the optimal platform because the distance is very short from interest to purchase. They are used to buying games and apps with a few clicks.
You should consider carefully the users’ possibilities for moving as swiftly as possible from the F2P game to the greater paid game during your core product design.
Trust your users as they can provide valuable insights in what they like about it and what they do not like.